Centre of Proficiency Enhancement
| # | COPE | Professor |
| 1 | Business Analytics | Dr. Vasudevan S Dr. Chinmoy Kumar |
| 2 | Supply Chain | Dr. A Panda Prof. Purnendu Maji |
| 3 | Communication | Dr. Himanshu Joshi Prof. S Sharma |
| 4 | HR | Leadership | Capt. A Nagaraj Subbarao Prof. S Sharma |
| 5 | Digital Transformation and Technology | Prof. Mohan Srinivasan Prof. Purnendu Maji |
| 6 | Entrepreneurship | Dr. Shweta Tewari Prof. Jiten Patri |
The School of Commerce & Management Studies has six Centres for Proficiency Enhancement that support the foundational pillars of the school in driving student interest and learning.
- The pillars are:
- Creativity
- Entrepreneurship
- Leadership
- Problem Solving
- Technology
The objectives of the COPE are to drive student experiential learning and managed by faculty with deep subject matter expertise.
MDP on Mastering Marketing Analytics
In an era marked by digital transformation and information abundance, the role of marketing analytics has become paramount in understanding consumer behavior, optimizing campaigns, and driving business success. To fulfill and understand the same, School of Commerce and management studies, organized one day MDP Under the guidance of Capt. A. Nagaraj Subbarao (Ph.D) with resource people as Prof. Vasudevan S (Ph.D), Prof. Chinmoy Kumar (Ph.D) and Prof. S. Sai Ganesh (Ph.D) on 20th January 2024. The MDP Was attended by 15+ experts and served as a dynamic platform for industry leaders, data scientists, marketers, and analytics enthusiasts to converge, collaborate, and delve into the latest trends and advancements in marketing analytics. As we embarked on this insightful journey, learners explored the transformative power of analytics in uncovering actionable insights, enhancing customer experiences, and maximizing returns on marketing investments. The event was coordinated by Prof. Shweta Tewari (Ph.D).
This MDP serves as a dynamic platform for industry leaders, data scientists, marketers, and analytics enthusiasts to converge, collaborate, and delve into the latest trends and advancements in marketing analytics. Learners explored the transformative power of analytics in uncovering actionable insights, enhancing customer experiences, and maximizing returns on marketing investments.
MDP Highlights and Takeaways for participants:
Case Studies: Learners dived into compelling case studies that showcase the tangible impact of marketing analytics on driving successful campaigns, customer engagement, and overall business growth.
Networking Opportunities: To connect with professionals, peers, and solution providers to foster collaborations, exchange ideas, and build a robust network within the marketing analytics community.
Generative AI Workshop : IIM B
Nandish Baligar, MBA Semester III, Artificial Intelligence student attended a two day workshop on Generative AI at the IIM-B, Bengaluru on Dec 10 and 11, 2023 under the aegis of the Analytics Society of India. We are members of ASI and Nandish is a student member of the chapter.
Nandish says that he had a great learning experience from several experts.
Problem Solving Competition through TRIZ held at SCMS for MBA Students
School of Commerce & Management Studies, Dayananda Sagar University organized a problem solving competition using TRIZ methodology under the guidance of Dean- School of Commerce and Management Studies, Captain A. Nagaraj Subbarao, PhD for MBA 3rd Semester students. In total, 8 teams participated for the Problem Solving Competition finale on 29-Nov and top 3 teams were awarded with the certificates.
TRIZ is Theory of Inventive Problem Solving. TRIZ is a system for creative thought, which has grown to include applications to management sciences, education, business, marketing, etc. It includes methods for forecasting the future development of technologies, uncovering the causes of past issues as well as identifying and eliminating potential causes for would-be issues.
For example Bicycle Chain is a separation between a whole System and its Parts. A bicycle chain must be flexible to traverse a loop and rigid to accept high loads from the pedals. The solution, a chain of links, is rigid on the small scale but flexible on the large scale.
Learning Outcome
The students understood about the TRIZ methodology, which consisted of following steps, to work on the Problem identified and arrive at the solution.
- Describe the Problem: Clearly define the problem in detail, considering its unique perspective.
- Define Constraints: Identify both controllable and uncontrollable aspects of the problem.
- Ideal Final Result (IFR): Establish the ideal outcome, free from limitations.
- Trade-offs and Barriers: Analyze the trade-offs and barriers that prevent achieving the IFR.
- Find Solutions: Utilize TRIZ principles and tools to identify potential solutions.
APPLYING AI FOR BUSINESS
Today enterprises are undergoing massive digital transformation, leading to rethink of business fundamentals. Primary enabler for this transformation is the use of Artificial Intelligence (AI) based technology for revisiting business processes. AI enables new ways of doing business by bringing personalized products and services, automated processes and finally data driven decision making.
Hence it is imperative for today's business analysts and decision makers to understand the new way of doing business via utilization of AI.
In this course, we bring the basics of AI, and walk through possible ways of looking at businesses being transformed with AI.
Click here for more information
National Entrepreneurship Network
The School of Commerce & Management Studies has associated with the National Entrepreneurship Network a well-recognized body supported by the Wadhwani Foundation, to offer our students immersive Entrepreneurship courses. The NEN Trust was setup in 2008 to play the critical role of establishing an entrepreneurship ecosystem in a large number of tier 1 and 2 academic campuses across India. The goal was to enable young people on campuses to ‘do’ entrepreneurship while still on campus so that they could actively build aspiration, skills, confidence and networks which would increase their chances of starting new ventures successfully sooner rather than later upon graduation.
The initiative will happen through our recently established COPE - Entrepreneurship, managed by Prof Jitendranath Patri.
Entrepreneurship is a pillar that the school has adopted, and we want to persuade students to follow a path of entrepreneurship and develop an entrepreneurial mindset. Entrepreneurship is specially emphasised in the BBA program as a differentiator. We are very excited by this association.
Forecasting Solutions for MSME Industry
Many industries face Forecasting and Inventory problems. Many times there is notenough quantity at the right place at the right time leading to business losses and small organizations are unable to afford expensive management consultants. Our Supply Chain Experts at the School of Commerce & Management Studies at Dayananda Sagar University, will help develop a cost-effective solution.
The initiative is led by Prof Ramesh Murthy (B.Tech - IIT Madras, MBA - IIFT), with 20+ years of industry experience in the supply chain at leading organizations like Indian Oil, Shell, Reliance etc. He and his team will study the problem and will develop a forecasting model to solve the problem under the aegis of the Centre for Proficiency Enhancement - Supply Chain Management.
We are in the process of reaching out to SMEs to offer advice.
Please spread the word to your contacts.
Launch of ‘PRAYAS’ Magazine (4th Ed.) in December 2023 at SCMS
As part of the COPE communication, Dayananda Sagar University - School of Commerce & Management Studies (PGP) proudly presents our bouquet of enriching articles "PRAYAS" on multiple topics of interests to our contributing Industry Guests, Faculties and Students.
PRAYAS magazine is the result of hard work of students’ editorial team under the able guidance of Dean-SCMS and faculties editorial team and is published by School of Commerce & Management Studies, Dayananda Sagar University bi-annually. The 4th issue of “Prayas” magazine was released on 28 Dec 2023 in Gallery 3 at DSU, SCMS, City Innovation Campus situated at Kudlu Main Gate.
The publication includes articles contributed by the students as an effort towards developing their narration skills in addition to research for relevant content from various sources. The publication contains the original articles by industry leaders, faculties, an interview with faculty and a corporate leader. Also, the publication carries a ‘Review’ of a book authored by one of the faculty of SCMS.
Our visionary leader Hon’ble Vice-Chancellor Dr. KNB Murthy, Dean- SCMS Capt. A Nagaraj Subbarao, PhD appreciated the contribution by our student editorial team from our prestigious MBA program.
An English Intervention
Some students joining the MBA program are challenged by the English language. After a comprehensive assessment student in need of assistance are put through an eighty-hour training terminating in a certification from the City & Guilds, London, England.
The program is offered to our students under the Centre for Proficiency Enhancement for Business Communication.
We care about our students!
MDP on Building High Performance Teams at SCMS
On March 30th, 2024, Dayananda Sagar University's School of Commerce and Management (SCMS) successfully conducted a Management Development Program (MDP) on Building High Performance Teams. The program, coordinated by Dr. SaiGanesh and Dr. Shweta Tewari under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD, attracted a total of 36 participants, including 32 industry professionals and four in-house participants.
This insightful program featured resource persons like Dr. Solai Baskaran, Dr. Jeba Kumar, Mr. Prasad Rao, and Dr. Krishnamoorthi, who shared their expertise on fostering collaboration, effective communication, and building trust within teams. Prof. Silky Sharma moderated the event with expertise and finesse. Dr. Parthasarathi provided support and facilitated the event.
The MDP on Building High-Performance Teams highlighted several key takeaways. First and foremost, the program emphasized the importance of a strong foundation built on trust, clear communication, and shared goals. This solid base allows teams to function effectively. Secondly, the MDP underscored the critical role of effective leadership. Leaders who empower team members and foster collaboration are essential for driving success. Finally, the program demonstrated the value of investing in team development. By fostering these elements, managers can create a more engaged and productive workforce, ultimately achieving greater success.
Case Analysis Competition at SCMS
School of Commerce and Management Studies, Dayananda Sagar University Bengaluru, on 24th February 2024 hosted an immersive case analysis and presentation session under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, Ph.D.
Case Analysis “Are Managers Important? Google Project Oxygen” explores the core notion of a Manager’s role in an organization. This is a classic HBS case study.
MBA students heard a discussion of the case from Mr. Aravind Warrier from Volvo India and Mr. Rohit Kaushal from Amazon India. Mr Gautam A, a Senior Software Engineering employee at Google LA, joined us from the United States, threw light on the incumbent values and culture at Alphabet and explained why it’s a sought-after work destination.
Prof. Mohan Srinivasan, Prof. Anant Pophali, and Prof. Anurag Jalan were judges for the final round. A fresh approach at SCMS has been implemented by bringing in professionals from the Industry to bridge the theory gap.
MBA Students participated in case study competition, analysed the case properly and won exciting prizes along with gaining practical knowledge and skills.
Management Development Program on POSH Act 2013
PREVENTION OF SEXUAL HARASSMENT OF WOMEN AT WORK PLACE : POSH ACT, 2013
On February 17th, 2024, Dayananda Sagar University's School of Commerce and Management conducted a Management Development Program (MDP) focused on the crucial topic of Prevention of Sexual Harassment of Women at the Workplace. The program was coordinated by Dr. SaiGanesh and Dr.Shweta Tewari, esteemed coordinators of the MDP under the guidance of Dean- SCMS, Capt. Nagaraj Subbarao.
The event attracted participation from 23 industry professionals along with 4 in-house participants.
Mr. Prasad Rao and Dr. Krishnamoorthi served as resource persons, bringing their expertise and insights to the fore.
The program encompassed comprehensive discussions and interactive sessions aimed at creating awareness, understanding legal frameworks, and implementing effective prevention strategies. Participants gained insights into defining and recognizing various forms of sexual harassment, while exploring legal provisions and guidelines for prevention and redressal. Through the analysis of case studies and real-life scenarios, attendees honed their ability to identify and address potential instances of harassment effectively. Emphasis was placed on implementing preventive measures and establishing robust reporting mechanisms to ensure swift redressal.
Prof. Silky Sharma moderated the event with expertise and finesse. Dr. Parthasarahi provided support and facilitated the event.
LEAP
LEAP ( Leadership by Action & Practice ) is a program where students participate in military-style boot camps. The idea is to teach leadership and team skills to our young students.
Military-style boot camps are programs or training experiences that incorporate elements of military training into a civilian context. These programs are designed to instil discipline, physical fitness, teamwork, leadership skills, and resilience in participants. While military-style boot camps share some similarities with actual military training, they are typically modified to suit the goals and objectives of the specific program.
Here are some standard features of military-style boot camps:
- Physical Fitness Training:Participants engage in rigorous physical activities, including exercises, running, obstacle courses, and strength training to improve their fitness levels.
- Discipline and Structure:Boot camps often emphasize discipline, structure, and adherence to rules. Participants may be required to follow a strict daily schedule and adhere to rules and regulations.
- Team Building:Many programs incorporate team-building exercises to foster collaboration, cooperation, and teamwork among participants.
- Leadership Development:Military-style boot camps often aim to develop leadership skills in participants. This may involve assigning leadership roles, teaching decision-making, and promoting effective communication.
- Challenge Courses:Obstacle courses and challenging activities are common.
Session on Digital Transformation at a Rail Technology Company under Digital Transformation COPE
Continuing the philosophy of academic enrichment and nurturing industry ready talent, the Digital Transformation - Centre of Proficiency Enhancement (DT COPE) conducted the session on Digital Transformation at a Rail Technology Company for the DSU MBA students.
Ms Kopal Sarin Raj, who is Chief Information Officer for Wabtec India took the session for PG students. This session helped students connect with Industry professionals to bring practical perspectives and practices of Digital Trends in Manufacturing Domain. The students understood the following :
- How IT solutions unlock business value for an enterprise
- Tools used in the company for Analytics and Storage
- How Cyber security is important?
- How MBA students can succeed in the changing world?
- Opportunities for students
All the Students and faculties participated and interacted with the speaker.
Event Coordinator: Prof. Mohan Srinivasan
Virtual Business Strategy Simulation
Virtual Business Strategy Simulation, AIMA Bizlab Students Workshop was conducted on 08-Aug-23 from 10:00 AM to 12:30 PM for MBA Students under the guidance of Prof. Capt. A. Nagaraj Subbarao (PhD), Dean - School of Commerce and Management Studies, Dayananda Sagar University.
This workshop uses business simulation, which gives students the chance to explore the dynamics of specific business environments or markets utilizing applied learning without the threat of ‘real world’ side effects. It was an excellent workshop for students to learn new age business practices through a simulated environment (AIMA Bizlab). It provided a great learning experience as the students worked on Bizlab simulation, which integrated several functions in the company like Marketing, Finance, Marketing, Materials and Planning.
Bizlab Simulation is meant to integrate the specialized areas of business administration by requiring the student to analyze and make strategic and operational decisions in the environment of a computer processed management simulation. Students were placed in management teams and each management team will run their own company. Resource Person for the session was Prof . Mohan Srinivasan, Professor, DSU SCMS PG.
Digital trends in Banking and Financial Services (BFS) under the aegis of Digital Transformation COPE
School of commerce and management studies, conducted a session on "Digital trends in Banking and Financial Services (BFS)" by Mr Praveen Kona, Associate Research Director at Avasant. The Mission is to equip students with latest Digital tools, processes and techniques and become future-ready. Students will also understand the need and potential impact of Digital Transformation and learn to adapt to this fast-changing environment.
The Digital Transformation COPE Head is Prof. Mohan Srinivasan.
COPE - Digital Transformation
Digital transformation of businesses is creating new products, processes, and services. But to provide these new offerings, companies must share information and assets with each other in ways that were previously off-limits. For example, digitized services may require competitors to share physical assets such as warehouse space.
At the Centre for Proficiency Enhancement (COPE) for Digital Transformation, we will equip students with latest Digital Tools, Processes and Techniques to become future-ready.
The Centre is headed by Prof.Mohan Srinivasan, professor of Information technology.
Digital Transformation COPE Launch
Announcing the Launch of Digital Transformation COPE (Center for Proficiency Enhancement)
Students of the PG program can expect a great deal of information, workshop, trainings under Digital Transformation and how industries and businesses are adopting to newer technologies and processes enabling better business decisions.
Marukatte Event 2024
School of Commerce and Management studies organized Marukatte Event on Feb 9th 2024 in Innovation City Campus, Hosur Road, Bengaluru. The Event was inaugurated by the Honourable Pro Vice-Chancellor, R. Janardhan. As per Dean-SCMS Capt. A. Nagaraj Subbarao (Ph.D), this event serves as a unique platform for students from the MBA, Executive MBA, and undergraduate programs (B. Com & BBA) to immerse themselves in the realms of entrepreneurship, sales, and marketing.
Students of SCMS had come up with an array of 40 vibrant stalls offering a diverse range of wares, games, food, and crafts and showcased their products and ideas to a diverse audience.
Mārukaṭṭe event not only showcased the creativity and innovation of the students but also provided them with invaluable hands-on experience in managing stalls, interacting with customers, and understanding the dynamics of sales and marketing. All students gained their first taste of the business world in a festive and engaging setting.
The Event was Coordinated by Dr Pavithra S, and Prof Jayashree N.
Best stall winners were given a Cash prize of Rs. 5000/- sponsored by Hopscotch Travels & WiseOwl Edu, Goodies from Diyas Decoratives.
Best Stall Winners are:
- Kruthika N - Ex-MBA
- M. Sneha - MBA
- Saikruthik - B. Com
- Aashrita and Ananya - BBA
This Event truly contributed to the holistic development of the students.
Entrepreneurship: A key Pillar at SCMS
At SCMS we take our role of creating an entrepreneurial mindset in our students very seriously. Kruthika Gowda and Ashish, have a startup that creates bespoke stationery, in a multitude of variations. They are Executive MBA (T 3) students who have full-time jobs but still find time to pursue an alternative passion.
An entrepreneurial mindset is crucial in today's dynamic world, transcending the realm of business to influence various aspects of life. It embodies qualities like creativity, resilience, and a willingness to take calculated risks. Such a mindset fosters innovation and problem-solving, enabling individuals to adapt to rapidly changing environments. Entrepreneurs see challenges as opportunities, driving them to think outside conventional boundaries and find inventive solutions. In professional settings, this mindset enhances leadership, as entrepreneurs embrace uncertainty and turn setbacks into learning experiences. Moreover, an entrepreneurial mindset nurtures a proactive approach, encouraging individuals to identify and capitalize on emerging trends. Whether in business, education, or personal development, cultivating an entrepreneurial mindset empowers individuals to navigate complexities, envision possibilities, and contribute to positive change in an ever-evolving world.
