Program Architecture

This course helps the students for a career in banking industry. The students will understand the nuances of bank management. The course will provide an understanding of conceptual, strategic and operational issues in the management of commercial banks. Topics covered include banking history and regulation, credit analysis, asset and liability management, risk management and loan policy. Current trends such as consolidation and on-line banking are also discussed giving a student a comprehensive view of functioning of banks.

An understanding of mergers and acquisitions as a discipline is increasingly important in modern business. In this course, a student gets an overview of the major aspects of the mergers and acquisitions (M&A) industry. He will learn the concepts, theories and the fundamentals of M&A transactions and strategies.

The course provides the conceptual foundation for investment analysis in securities. A student will develop competency in fundamental analysis and valuation. It focuses on concepts and techniques that underlie the construction and management of modern investment portfolios, emphasizing objectives, strategies and risk-return trade-offs that are appropriate for different types of investors. The course helps a student develop an investment attitude and prepares him for careers in the areas of finance and investment.

This course provides comprehensive knowledge to the three major classes of derivative instruments--options, forwards and futures, and swaps. The course will give sufficient interest to students to consider this as a career.

International financial management discusses subjects related to monetary interactions of two or more countries. Topics such as exchange rates of currencies, monetary systems and foreign exchange risk are deliberated upon. This course provides the conceptual framework of how financial decisions are taken in an MNC.

This course entails a study of the concepts, processes and frameworks of Employee and/or Industrial Relations. The objective of Employee or Industrial Relations is to promote and maintain peace and harmony at work by fostering productive relationships between employers and employees within a legal framework that ensures individual legal rights and provides for mediation of potential disputes.

Labour law also known as employment law is the body of laws, administrative rulings, and precedents which address the legal rights of, and restrictions on, working people and their organizations. Labour Law aims to counteract the inequality of power between employers and employees. This course is aimed at ensuring that students are well equipped with a thorough knowledge of the principles of Labour Law as well as an ability to apply the law in practice.Collective labour law relates to the tripartite relationship between employee, employer and union.

Individual labour law concerns employees' rights at work and through the contract for work.

This course entails a study of the concepts, processes and interventions associated with the management of performance in the organization which is an important part of Human Resource Management. Performance Management (PM) is one of the key processes that, when effectively carried out, helps employees know that their contributions are recognized and acknowledged. Performance management is an ongoing process of communication between a supervisor and an employee that occurs throughout the year, in support of accomplishing the strategic objectives of the organization. This course will consist of the key concepts, principles, processes and practices associated with Performance Management which will help management take suitable decisions. Additionally, the course develops in students an understanding of performance, the constituents and dynamics, organisational relevance and implications, benefits to the organisation, teams and the individual; and builds a competence in handling a wide range of performance management issues.

The most important job of a manager is to hire great people―yet, one-third of all outside hires do not meet expectations. A company's success rate in hiring new employees can increase significantly by following best practices crafted by experts. This course takes proven ideas and packages them into a hiring program that can be implemented. Staffing has turned strategic over the last few years as organizations battle immense odds to gain competitive advantage. In a global world with Multi-National Corporations proliferating and reaching out geographically the war for talent has turned further critical.

Organizations have realized that one of the most important activities undertaken by a manager – line or staff, is recruitment and selection. The cost of erroneous staffing can be huge both in terms of lawsuits arising from negligent hiring to loss in productivity. Ignorant of their staffing needs, most companies treat hiring top-level executives as an emergency. That leaves them little choice. One study found that nearly a quarter of the time, the executive selected was the only candidate considered. Far too few companies conduct reference checks; far too many rely on gut reactions when judging qualifications and cultural fit. Hardly anyone considers whether candidates will be good team players.

The course takes the student through a journey of staffing methodology that reflects the science behind the process of selection the most competent available resources at optimal costs. New age methodologies of staffing through social media are dealt with to give the student a bird’s eye view of current best practices in staffing which also includes the creation and use of a Staffing Scorecard, a customized HR Information System and Competency based staffing.

The course also takes the student through the science and art of psychometric testing and assessment.

What began as an exercise in selection to the armed forces prior to World War 2 is now a major theme in industrial hiring practice.

Employers use pre-employment testing as part of the recruitment and selection process. These tests are believed to offer greater objectivity, reliability, and validity than interviews. Graduate employers often use them to select candidates with the right mix of skills and personal qualities. The objective of this part of the course is to provide an introduction to the theory and practice of psychometric assessment in recruitment. This includes an introduction to the theory underlying psychometric assessment; The construct of a test and its validity & reliability; the interpretation of psychometric testing; an overview of the psychometric tests available for given requirements, and practice in using these tests.

Leading companies manage their human capital as strategically as their financial capital—and bring their human resources leaders into the strategic decision-making process. This course prepares you to apply your human capital insights to discussions with C-suite executives on strategic opportunities and direction, performance improvement, and competitive threats. The course aims to move beyond talent management to engage fully in every aspect of senior leadership discussion. As you analyze the core business challenges and opportunities that arise in typical executive committee meetings, you will improve your ability to build and implement strategic initiatives that empower your organization to compete, grow, and thrive.This course deals with the ways in which strategic thinking can be applied to Human Resource Management in organisations. It aims to provide students with opportunities to synthesise managerial strategy issues with HRM processes, in a considered and reflective manner. Strategic Human Resource Management (SHRM) considers questions such as: What does it mean to be a HR professional? How can we integrate HR concerns into organisational decisions and strategies? How can strategic thinking underpin HRM activities? The course focuses on the way strategies can be formed and enacted in organisations, and on the internal and external environmental contexts from which human resource strategies emerge. It also deals with a range of contemporary issues in human resource management, and aims to introduce strategic human resource management as a new way of thinking about organisations and their stakeholders.

International Human Resource Management & Cross-Cultural Managementis a subject of great importance and critical need in a world that is rapidly globalizing and connecting. Creation of virtual teams are more the norm than the exception today, while Multi -National Corporations still deploy expatriates the world over at rising costs.

While MNC’s have been able to attend to various issues due to their deep pockets, concerns such as terrorism and epidemics that have seen a recent genesis trouble line and staff managers, posing impediments in deploying an organizations best resources where strategically required. The course will take the student through a voyage of learning from the perspective of a Multi-National Corporation and address major HR issues like staffing, compensation and performance management in an International context. The expatriate plays an important role in the functioning of an MNC and the course deals with aspects like training the expatriate and locating as well as repatriating an expatriate after completion of a foreign assignment. In the global economy, having a workforce that is fluent in the ways of the world is a competitive necessity. That's why more and more companies are sending more and more professionals abroad. But international assignments don't come cheap: on average, expatriates cost a company two to three times what they would cost in equivalent positions back home. Most companies, however, get anaemic returns on their expat investments. Also, an alarming number of assignments fail in one way or another--some expats return home early, others finish but don't perform as well as expected, and many leave their companies within a year of repatriation.

The course will also deal with Cross Cultural issues that a connected world face, where the need for diversity is understood but rarely addressed. Issues arising out of differences in religion, ethnicity, value systems and ethics affect the work place and team dynamics.

This course also focuses on the challenges and opportunities associated with organizational management and business strategy in the global environment where understanding national cultures and their effect on organizations play a vital role in terms of leadership and communication styles.

The world and organizations are buffeted by local issues that have international implications like terrorism, spread of epidemics and complexity in labour laws.

The course will address these issues in brief.

For complex supply chains, effective planning and performance metrics are critical for success. Making decisions about one aspect of the business without considering the impact on other areas leads to conflicting objectives and wasted resources. Sales and operations planning (S&OP) is the answer to achieving the functional integration needed to make the right decisions and achieve the desired results. S&OP, or sales & operations planning, is a regular integrated business management process that empowers leadership to focus on key supply chain drivers, including sales, marketing, demand management, production, inventory management, and new product introduction. A successful S&OP process integrates financial, marketing and operational planning to create strategic plans covering all aspects of the business. This course covers all these aspects.

Procurement of ready material plays a great role in the efficient functioning of a supply chain for any company. While it may appear simplistic in nature, there are a fair number of complexities and challenges involved in carrying out procurement in time without overshooting budgets. The course covers the procedural aspects of procurement at a tactical level as well as strategic sourcing, vendor selection included in Strategic Relationship Management.

As in all supply chain systems today, use of software and tools is essential. The exercises in this course and assignments will be rooted in software tools used in the industry for SRM & Procurement.

Vendor performance and review are critical for a company to make/alter sourcing decisions and the course will cover this aspect as well.

Managing inventory effectively is key to the success of a manufacturing or sales/distribution organization. The cost of holding inventory is challenging to manage if the availability of materials is ensured at all times. This course covers the commonly used methodology for optimizing inventory levels.

The course is designed to provide students an understanding of manufacturing planning and execution at scale. The complexity of planning the production of a mix of products within a given time horizon with limited machines and labour resources is a daunting task. Modern software systems provide these capabilities. The course will help students appreciate these complexities, use excel based planning to gain a hands-on understanding of plan an entire factory and re-plan based on changes in requirements. Students will learn to use industry standard software tools for planning and scheduling of daily operations on individual machines. Students will understand various methods of load balancing, capacity utilization and planning orders under constraints and resolving conflicting scenarios to meet delivery commitments.

Transportation management and planning is an important function in supply chain management in order to meet delivery commitments on time and optimize transportation costs. Complex supply chains benefit from the use of optimization software tools to achieve these objectives. The course will provide hands on experience to these tools. The execution aspects of transportation such as freight bill, packaging and various modes of transportation will be covered in the course.

This course is intended to enable students to understand the standard industry practices used in Demand Management. The course covers another very critical aspect of demand management, i.e., demand forecasting techniques and the mathematics behind them. Traditional methods of forecasting are covered including times series, Holt-Winter’s method. Qualitative aspects of forecasting such as impact of macro factors are covered.

Sales organizations in companies use a standard process along with mathematical techniques to effectively manage demand. This process is collaborative and will be covered in the course.

E-commerce emergence and its impact on forecasting techniques is covered in the course. Students will learn current trends in forecasting methods including the use of Artificial Intelligence techniques such as Machine Learning, NLP to augment statistical methods.

Efficient supply chain management can lead to impact on key business success parameters: profitability, customer satisfaction and revenue. As a result, Supply Chain Management is key not only for operational completeness but adds tangible value to any business. In order to achieve this, it is important to set appropriate KRAs and identify the right metrics, collect data and analyze the performance of the company on these parameters. This course will provide students an understanding of common metrics that are used in assessing the performance of a supply chain and tools used to analyze the data. Presentation of the right data, dashboard creation, measurement of performance and analytics at the correct level in the organization is covered in the course.

This course is aimed at to increasing the ability of students to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans. Course topics include market-oriented strategic planning, marketing research and information systems, buyer behaviour, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications, including advertising, public relations, Internet marketing, social media, and sales promotions. Through a combination of interactive discussions, cases, practical examples, individual assignments, and a group project, the course applies marketing topics to consumer and business-to-business products, services, and non-profit organizations. Students gain significant experience in communicating and defending their marketing recommendations and building on the ideas of others.

Rural Marketing introduces students to the challenges and the opportunities of Rural Markets through exploring various issues that face these markets. There are three such challenges that needs to be understood in order to devise functional as well as overall business strategies. The first of these is the challenge of reach – markets in rural India are small and scattered, making them inaccessible, unviable, or both. The next challenge is to ensure that consumers are aware of and want your brand. Large parts of rural India remain media-dark, and low literacy rates and the poor infrastructure are a limiting factor.

Economic and technological progress is making it easier to communicate with a rural audience. The challenge is to communicate the right message – to engage with and understand rural consumers, their shopping and consumption behavior, and to develop communication that connects with them. The third and by far the biggest challenge in rural marketing is that of influence. Across product categories, rural penetration and awareness remain low. Often, marketers need to build not just their brands but also the entire category. And the need is not just to reach or communicate but to actually influence consumption and buying behaviour. Hence this course provides ample clarity and deep insight into rural marketing which is essential for students interested to choose their career in rural or agro related marketing activities.

The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing.

The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.

Advertising is considered as one of the Glamorous activity in the present market scenario. Consumer has to decide which product to buy and which product to refuse. The importance of consumer is increasing as initially they were only concerned for purchasing but now they are concerned with information which can be provided through Advertisement.. Advertising professionals are responsible for increasing the market presence of companies, non-profits organisations and agencies. The basic concept of IMC is the coordination of an organization’s customer touch points to inform, persuade, remind customers and impact their attitude, perception, behavior with the brand, service or organization. Key tools available to the integrated process are advertising, sales promotion, personal selling, customer service, direct marketing, packaging, sponsorship and public relations.

This course is primarily intended to imbibe knowledge and expertise in international business activities as many students would wish to realize their future career roles as professionals, managers, or entrepreneurs involved in some aspect of global marketing. The purpose of this course is to provide a pragmatic perspective on global marketing, with particular attention paid to the marketing strategy adjustments and modifications that organizations must consider in extending their activities to the world marketplace. Central to the course is the requirement that each student actively explore and construct a viable and original marketing plan for a product or service entering a developed country’s market. The course discusses the unique environmental aspects of “going global,” looks at the elements of international marketing strategy, and includes an overview of the increasing role of e-marketing in the global marketplace.

Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies- large and small-because most sell output to and secure supplies from foreign countries. Many companies also compete against products and services that come from abroad. Thus most managers, regardless of industry or company size, need to approach their operating strategies, from a global perspective. In view of the above, this course provides a fresh, up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market. Moreover, the course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases.

For the modern businesses operating in a competitive economy, the key requirements to succeed are operational efficiency, customer focus, agility, employee retention, financial prudence etc. Creative adoption of information technology tools and solutions is an essential ingredient to achieve the above elements .For managers / entrepreneurs a deep knowledge of information technology systems and solutions in terms of the tools available, technology trends, the key features, how to use these tools effectively, how to automate the business processes using these tools, how to use the right tools for the organization, etc. are extremely important to be effective in their role. This course intends to enhance the skill of managers/entrepreneurs in this regard.

Successful business and governmental organizations must focus on managing and optimizing their key business processes. Many large and mid-sized organizations are focussing on accomplishing this goal through the installation of various functional business systems. These broad and complex applications now form the transaction backbone of many organizations in the private, Governmental and non- Governmental sectors. With that background, this course provides a technical overview of information systems such as HR, Finance, Service and Ticket Management Systems and their impact on organizations

While it is well understood that information technology systems are backbone of modern enterprises, how to effectively deploy these IT solutions is generally overlooked area. The key elements of an exercise to deploy these IT solutions are centeredaround aligning the solution with the business needs, effective project management, synchronizing Project management activity with the complexities of software development, Process redesign, etc. This course prepares the managers/entrepreneurs to be the key players in deployment of IT solutions in businesses.

This course is intended to enable students to understand how software products are conceptualised, designed, brought to market and scaled. The role of innovation in new product development is critical and there are informal and formal practices that are prevalent in the industry to approach innovation. Innovation in start-ups follows a different path vs an established corporation. This course teaches the basics of ideation, innovation, product development and productization.

The course also teaches basics of intellectual property protection: legal means available and legal means compared with other more viable approaches.

This course is intended to enable students to understand the basics of Artificial Intelligence, Business Analytics and Robotic Process Automation. All the three areas are important in the industry today and deliver great business impact. The course covers fundamental techniques in AI and business applications for industry users. Similarly, Business Analytics fundamentals are covered from a user perspective with minimal theory and popular tools are used to provide a practical understanding.

Robotic Process Automation is delivering efficiencies for businesses today through the use of technology. The course covers the basics of the approach in RPA followed by usage of standard tools.

This course teaches how to evaluate business needs and design a data warehouse. This course covers data architecture skills that are increasingly critical across a broad range of technology fields. Students will learn the basics of structured data modelling, gain practical SQL experience, and develop an in-depth understanding of data warehouse design and data manipulation. Students will work with large data sets in a data warehouse environment to create dashboards and Visual Analytics. Students will learn the use of a BI tool.

This course covers Business Analytics and its’ importance in assimilating any business situation in terms of understanding what happened & why, the causative factors, understanding of trends and where they would lead the business and also charting a course for future action. Effective decision making is essential in any area of management. This course makes the students understand how business performances, problem situations are analysed, how forecasts are made, and decisions related to future are taken. The course familiarizes the students with the use of various tools and techniques such that they learn to apply them to business problems. The reality is that Analytics is used across several specialised verticals and all the functions in any organisation. The list is endless. However, it’s important to mention that it is used in Accounting, Finance, Economics/Government, Human Resources, Marketing & Sales, Operations Management, Sports & Gaming, Agriculture, Forestry, Biodiversity, Environment & Ecology, Health care…... No matter what you do in life, if you have to do it well and be recognized decision sciences are the key. Gaining mastery is the outcome of knowledge and skill acquired through practice in using the best practices. In this course students will be challenged difficult situations and also discuss real world cases all around us whether we have recognized or not. Silently analytics has come to be part of our life. We need to get aware and work towards understanding various aspects of analytics.

In this course, students will learn basics of Visualization principles. How to convert data into powerful visualizations leading to actionable insights.
Tableau is a Business Intelligence tool for visually analysing the data. Users can create and distribute an interactive and shareable dashboard, which depict the trends, variations, and density of the data in the form of graphs and charts. Tableau can connect to files, relational and Big Data sources to acquire and process data. The software allows data blending and real-time collaboration, which makes it very unique. It is used by businesses, academic researchers, and many government organizations for visual data analysis. It is also positioned as a leader Business Intelligence and Analytics Platform in Gartner Magic Quadrant.

Pre Requisites

• Tableau Public Software

In this course, students will learn basics of machine learning using R programming. They will get a perspective on:

• Where Machine Learning fits into Analytics landscape
• Types of Machine Learning algorithms
• Data Science process from data collection till model evaluation

Course will be hands on using R and R Studio and mini projects will be implemented for each algorithm type

The programming requirements of data science demands a very versatile yet flexible language which is simple to write the code but can handle highly complex mathematical processing. Python is most suited for such requirements as it has already established itself both as a language for general computing as well as scientific computing. Moreover it is being continuously upgraded in form of new addition to its plethora of libraries aimed at different programming requirements.

Course prerequisites

• This is a hands-on practical course. Lab computers must have Anaconda (Python IDE) installation with Jupyter Notebook and working internet connection
• Students are not expected to have previous programming knowledge but they must be willing to learn and practice beyond classroom sessions

This course builds a solid foundation in analytics by covering industry standard tools and techniques through a practical industry oriented curriculum. By the end of this program the candidates have a deep understanding of statistical techniques critical to data analysis and they are able to apply the models using real time data to drive business impact.

In this course, students will learn basics of deep learning. They will get a perspective on:

• Where Deep Learning fits into Artificial Intelligence landscape
• Types of Deep Learning algorithms
• Deep Learning Platforms and Libraries

Course will be hands on using Python and mini projects will be implemented for each algorithm type.

In this course, students will learn basics of machine learning using Python programming. They will get a perspective on:

• Where Machine Learning fits into Analytics landscape
• Types of Machine Learning algorithms
• Data Science process from data collection till model evaluation

Course will be hands on Jupyter Notebook (Anaconda) and mini projects will be implemented for each algorithm type.

There is hardly any industry operative in the world today that is oblivious to the high revenue and value offering potential that artificial intelligence comes packed with. A declarative fact that is evident from the promising AI technology trends for 2020 and later. This quick adoption, while on one hand has come with a lot of benefits for both businesses and end-users, it is on the other hand is on a very native stage. Meaning, businesses are yet to find concrete use cases and return effectiveness. This nascency and benefit combination has given birth to a number of queries around how to manage your AI projects.
Seeing how complexity lies at the very centre of the AI project management solutions, it is important to understand the intricacies of managing AI projects. In this course, students will learn about AI project management and the steps we follow to successfully build a Proof of Value (POV) to AI solution & services.

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. Artificial Intelligence is changing the way decisions are being made in the world today. This course is intended to enable students to understand a critical aspect of AI, i.e., industry applications and scenarios and use cases. The course covers this very critical aspect of AI, i.e., use cases of AI in a variety of industries such as Sales and Marketing, Retail Manufacturing, Healthcare, Education to name a few.

This course is designed to enable the students to analyse the business environment to recognise the business opportunity and generation of business ideas and also to imbibe the concept and spirit of entrepreneurship. At the end of this course the students will be able to do the self-analysis, apply the elements of entrepreneurship in their real life and develop a feasible business plan and develop knowledge to start the venture.

To enable students to understand the importance and various components of a business plan and lead them through a step by step process of developing , preparing and presenting a comprehensive and effective business plan. After completing this course the students will be able to develop a business plan and write an executive summary, identify the target market and competition, develop an exit plan and address the business and strategic aspects of internet business activities, as well as give a structure to outline the technology needs when planning an ‘E – Business’ or adding an internet component to their business.

This course enables the student to build their skill and knowledge in entrepreneurial finance by recognizing and valuing the opportunity, various sources of finance, venture capital, various financing techniques and strategic partnering. At the end of this course they would be able to learn the financial management practices and were able to find the various sources of financial capital and the related investment process.

This course enables the students to understand and appreciate the benefits and risk associated with the new venture creation and learns how to create different forms of new ventures by overcoming various risks involved in the existing environment. At the end of this course the students will be able to understand the process of planning, financing, leading, managing and evaluating the new venture.

This course prepares the students for innovatively approaching public needs with a combination of entrepreneurial practices and social purposes with the vision of developing social enterprises. This course also provides a working knowledge of the concepts, opportunities and challenges of social entrepreneurship. At the end of this course the students will be able to identify the contemporary issues in management of social sector and also to create the social enterprises through collaborative learning with social enterprises.