Media Industry Overview
According to leading analysts and industry reports, India's Media and Entertainment landscape is shifting toward digital platforms dominated by Artificial Intelligence, and fueled by 945 million broadband users.
Affordable mobile data and a young demographic population (over 910 million millennials/Gen Z) play a crucial role in content creation and consumption.
Trends include the rise of short-form content, using AI in production, regional language OTT. Digital platforms are outpacing traditional news channels like Television and Print, positioning India as a global content hub.
The overall media industry was valued at INR 2.5 trillion in 2024 and is projected to reach INR 2.7 trillion in 2025 (7.2% growth annually), growing to INR 3.1 trillion by 2027 at a 7% growth rate, reaching INR 3.65 lakh crore (INR 3.65 trillion) by 2028 at an 8.3% CAGR.
Rapidly growing sectors include
- Digital Media/Internet Advertising: Valued at INR 802 billion in 2024 (17% YoY growth), projected to INR 1,104 billion by 2027. PwC reports INR 41,310 crore in 2023, growing to INR 85,231 crore by 2028 at 15.6% CAGR
- OTT (Over-the-Top) Video: INR 17,496 crore in 2023, projected to INR 35,062 crore by 2028 at 14.9% CAGR, driven by 10.1 crore subscriptions in 2023 rising to 16.9 crore
- Live Events: INR 120 billion in 2024 (15% YoY growth), forecasted to INR 202 billion by 2027 at 19% CAGR
- E-sports: INR 67 crore in 2023, growing to INR 179 crore by 2028 at 21.8% CAGR
- News Media: INR 2.7 trillion in 2025
India's news media sector, encompassing print, television, radio, and digital platforms, is navigating a shift from traditional to digital formats amid rising internet penetration (over 900 million users). While print and TV face subscription and advertising challenges, digital news is surging, driven by short-form content and AI personalization.
In 2025, digital news will drive 55% of total ad spends (INR 700 billion), overtaking traditional news media, with short-form video news reaching 600-650 million users. Print media remains strong regionally (Hindi market is valued at INR 40 billion circulation). Opportunities lie in vernacular content and GenAI for personalized news.
