Career Options
With extensive digitalization of media in India the job opportunities are growing based on specializations. Despite slowdown in many sectors the media industry continues to grow in India and presents a wonderful creative opportunity for the students to pursue fulfilling careers.
For students specializing in Journalism:
India's journalist and news media sector is undergoing a change with digital media platforms, and independent news producers. Journalism graduates are increasingly finding opportunities in digital-first and tech-integrated roles, with subject-matter knowledge and domain expertise. These emerging jobs leverage skills in storytelling, research, and communication amid the rise of AI, podcasts, and social media. Here is a list of the top journalism jobs, based on current trends, with brief descriptions and average starting salaries.
| Rank | Job Title | Description | Avg. Starting Salary (INR LPA) |
| 1 | Digital Content Creator | Develops engaging multimedia content for social media, blogs, and OTT platforms, focusing on viral storytelling. | 4-6 |
| 2 | Data Journalist | Uses data analytics and visualization tools to report on trends, elections, or social issues with evidence-based narratives. | 5-7 |
| 3 | Social Media Journalist | Curates real-time news and engages audiences on platforms like X, Instagram, and YouTube for news outlets. | 3.5-5 |
| 4 | Podcast Producer/Host | Creates audio content on niche topics like current affairs or culture, capitalizing on the booming podcast market. | 4-6 |
| 5 | Cybercrime Reporter | Investigates digital crimes, cybersecurity threats, and online fraud for specialized media or tech publications. | 5-7 |
| 6 | AI Ethics Reporter | Covers ethical implications of AI in media, bias in algorithms, and tech policy for emerging tech-news outlets. | 4.5-6.5 |
| 7 | Video Journalist (Vlogger) | Produces short-form videos and live streams for digital news, blending on-ground reporting with mobile tech. | 3-5 |
| 8 | PR & Media Relations Specialist | Manages brand narratives and crisis communication for corporations, using journalistic skills in strategic messaging. | 4-6 |
| 9 | Content Strategist | Plans and optimizes content calendars for digital marketing firms, integrating SEO and audience analytics. | 4.5-6 |
| 10 | Multimedia Reporter | Combines text, audio, video, and graphics for immersive stories across print, broadcast, and online platforms. | 4-5.5 |
For students specialising in Videography and Filmmaking:
India’s media and entertainment industry, projected to reach ₹3.65 lakh crore by 2028, is driving demand for videography and filmmaking professionals. With the rise of OTT platforms, short-form content, and immersive technologies like AR/VR, students skilled in cinematography, editing, and storytelling are finding diverse roles. Here is a list of the top 10 emerging job opportunities for freshers, based on current trends, with descriptions and average starting salaries.
| Rank | Job Title | Description | Avg. Starting Salary (INR LPA) |
| 1 | OTT Content Cinematographer | Shoots high-quality visuals for streaming platforms like Netflix and Amazon Prime, focusing on series and films. | 4-6 |
| 2 | Short-Form Video Creator | Produces engaging videos for YouTube, Instagram Reels, and X, specializing in viral content and brand campaigns. | 3-5 |
| 3 | Drone Videographer | Captures aerial footage for films, real estate, and events, using drone technology and editing skills. | 4-6.5 |
| 4 | VFX & Post-Production Artist | Creates visual effects and edits footage for films, ads, and OTT, using tools like Adobe After Effects and DaVinci Resolve. | 3.5-5.5 |
| 5 | Virtual Production Specialist | Works with real-time rendering tech like Unreal Engine for live-action films and immersive sets. | 5-7 |
| 6 | Documentary Filmmaker | Produces narrative-driven documentaries for festivals, NGOs, or streaming platforms, focusing on social issues. | 4-6 |
| 7 | AR/VR Filmmaker | Develops 360-degree videos and immersive storytelling for gaming, education, and virtual tourism. | 4.5-6.5 |
| 8 | Ad Film Director | Directs and shoots commercials for brands, blending creativity with marketing goals for digital and TV. | 4-6 |
| 9 | Live-Stream Producer | Manages live broadcasts for events, esports, or news, handling multi-camera setups and streaming tech. | 3.5-5.5 |
| 10 | Corporate Video Producer | Creates promotional and training videos for businesses, focusing on storytelling and brand identity. | 3-5 |
For students specializing in Advertising and Public Relations:
India’s advertising and public relations (PR) industry is growing rapidly, with the digital advertising market expected to surpass ₹50,000 crore by 2028, driven by digital transformation, social media, and influencer marketing. Students skilled in strategic communication, digital tools, and analytics are in high demand. Here is the list of top 10 emerging job opportunities for freshers, based on current trends, with descriptions and average starting salaries.
| Rank | Job Title | Description | Avg. Starting Salary (INR LPA) |
| 1 | Digital Campaign Manager | Plans and executes online ad campaigns using platforms like Google Ads and Meta, focusing on ROI and analytics. | 4-6 |
| 2 | Social Media Strategist | Develops content strategies for brands on platforms like Instagram, X, and LinkedIn, leveraging trends and engagement metrics. | 3.5-5.5 |
| 3 | Influencer Marketing Specialist | Manages partnerships with influencers to promote brands, negotiating deals and tracking campaign performance. | 4-6 |
| 4 | Content Marketing Specialist | Creates compelling content (blogs, videos, ads) to drive brand awareness, integrating SEO and storytelling. | 3.5-5 |
| 5 | PR & Crisis Communication Executive | Handles media relations and manages brand reputation during crises, crafting strategic press releases and responses. | 4-6 |
| 6 | Programmatic Advertising Analyst | Uses AI-driven platforms to optimize ad placements and targeting, analyzing data for campaign efficiency. | 4.5-6.5 |
| 7 | Brand Storyteller | Develops narrative-driven campaigns to build emotional connections with audiences across digital and traditional media. | 3-5 |
| 8 | Corporate Communications Specialist | Manages internal and external communications for organizations, including employee engagement and stakeholder updates. | 4-5.5 |
| 9 | Experiential Marketing Coordinator | Designs immersive brand experiences, such as events or AR/VR activations, to engage consumers interactively. | 3.5-5.5 |
| 10 | Ad Tech Specialist | Works with ad tech platforms to streamline digital ad delivery, focusing on automation and real-time bidding. | 4.5-7 |
For students specializing in Media Entrepreneurship:
Media entrepreneurship specialization equips students with skills in content creation, business strategy, digital innovation, and audience engagement, opening doors to roles that blend creativity with entrepreneurial ventures. Graduates often launch their own media-related businesses or take on dynamic positions in evolving industries like digital content, journalism, and marketing. Below is a table enumerating key career opportunities, drawn from various sources, including program outcomes and industry insights.
| Rank | Job Title | Description | Avg. Starting Salary (INR LPA) |
| 1 | Digital Entrepreneur | Leverages the internet and social media to offer services and products for profit, such as online courses, apps, or e-commerce platforms focused on media content. | 4-6 |
| 2 | Media Startup Founder | Establishes independent media outlets, such as newsletters, podcasts, local news sites, or investigative journalism platforms. | 3.5-5.5 |
| 3 | Content Strategist | Plans, creates, edits, and publishes content aligned with business goals, often across digital channels like websites and social media. | 4-6 |
| 4 | Social Media Manager/Consultant | Oversees public interactions on social platforms, devises content strategies, and measures engagement; can evolve into freelancing or coaching. | 3.5-5 |
| 5 | Digital Journalist/Independent Journalist | Focuses on data-driven storytelling for digital audiences, freelancing for publications or starting personal sites; includes roles in content heads or publishing. | 4-6 |
| 6 | Brand Strategist/Associate | Implements marketing initiatives to enhance brand value using digital channels, social media, and online interactions. | 4.5-6.5 |
| 7 | Digital Media Specialist/Analyst | Develops strategies for online promotion, analyzes performance data from campaigns, and provides market insights. | 3-5 |
| 8 | Media Sales/Growth Specialist | Sells sponsorships or ads for content like talk shows, podcasts, or digital media; focuses on business expansion. | 4-5.5 |
| 9 | Content Producer/Video Producer | Creates multimedia content (words, photos, videos) for platforms; oversees production logistics, budgeting, and editing. | 3.5-5.5 |
| 10 | PR Specialist in Media | Manages public image and messaging via digital platforms for businesses or figures, cultivating positive perceptions. | 4.5-7 |
