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Course Structure and Syllabus

The programme is for 3 years (no Honours), with choice of 3 Elective courses (Digital Journalism, Advertising and Public Relations, Videography and Filmmaking) in the final year and 2 compulsory Minor courses (English Literature and Entrepreneurship) in the first and second year.

The CJMC curriculum is on par with UNESCO’s recommendation of a model curriculum and programme structure adheres to the NEP as well as SEP requirements, and is a complete package to the students who aspire to not only get into the media industry but also pursue higher education in India and abroad in Media and Liberal Arts.

Only media syllabus at the undergraduate level to cover all aspects of media studies, incorporating skills, knowledge and real-time practical work.

The programme has been designed keeping in mind the current technology trends and industry needs.

  • Mandatory Courses: Constitution of India, Intellectual Property Rights, Research Methodology
  • Core Media Courses: Communication Theory, Media and Cultural Studies, Media and Environment, Political Communication, Media Laws and Ethics, Media and Entertainment Business
  • Liberal Arts Courses: Contemporary Indian History, Political Philosophy, Sociology, Basic Economic Principles
  • Language Skill Courses: Communicative English, Kannada Basics, Narratives of Life, Narratives of Travel
  • Value-added Courses: Principles of Design, Health, Fitness, and Yoga
  • Theatre: Folk Theatre, Acting, Western Theatre, Producing a Short Play
  • Technology-related Courses: Digital Communication, Artificial Intelligence and Data Analytics

Specialisations:

  • Marketing Communication: Marketing, Advertising, Public Relations, Digital Marketing, Consumer Psychology, Corporate Communication, Influencer Marketing
  • Digital Journalism: Reporting, Editing, Digital Newsletter Production, Television Journalism, Data Journalism, Mobile Journalism, Vlogging, Podcasting
  • Filmmaking: Photography, Storyboarding, Script and Screenplay Writing, Video Production, Studio and Outdoor Production and Video-editing
  • Media Entrepreneurship: Management, Leadership, Personal Branding, Start-up Ecosystem, Media Laws, IPR, Copyright, Media and Entertainment Business

All courses will have digital and AI focus.

CJMC

Admissions

dsu

 

  • DSU Main Campus:

  • Devarakaggalahalli, Harohalli,
    Kanakapura Road,
    Bengaluru South Dt. – 562 112
    E-mail: admissions@dsu.edu.in

  • DSU City Innovation Campus:

  • Administrative & Main Admission office,
    Kudlu Gate, Hosur Road,
    Bengaluru - 560 114
    Admissions Helpline: 080 46461800 / 080 49092800 / +91 7760964277 / 8296316737 / 6366885507
    E-mail: admissions@dsu.edu.in | dsat@dsu.edu.in
  • Office of Registrar: 080 4909 2910 / 11
    Office of Dean (Engineering): +91 80 4909 2986 / 32 / 33
    Dean - MBA: 080 4909 2931
    Enquiry EMBA: 080 4909 2930
    Research Cell: 080 4909 2912

  • DSU City Admissions Office:

  • Gate 2, 6th Floor, University Building,
    Dental Block, Kumaraswamy Layout,
    Bengaluru - 560111
    Admissions Helpline: 080 46461800 / 080 49092800
  • E-mail: enquiry@dsu.edu.in / admissions@dsu.edu.in