DSU Spacer DSU Pharmacon - 2024 DSU Spacer SOE Bulletin August 2024 - The Official Newsletter of School of Engineering DSU Spacer Drone & CANSAT Hackthon for Engineering students DSU Spacer Viksit Bharat @ 2047 DSU Spacer DSU Spacer DSU Sports Academy - Bengaluru DSU Spacer Phd admissions June/July 2024 Announced click here DSU Spacer National Anti Ragging Help Line:1800-180-5522 DSU SpacerDSU 3 Years LL.B Admissions for School of LAW - Contact no:9606484800 DSU Spacer DSU Spacerclick here To Apply for October 2024 Executive MBA Batch. For program details and admission contact - Aravind N.V. ( Deputy Director ) 9972598981, / This email address is being protected from spambots. You need JavaScript enabled to view it. DSU Spacer AIC-DSU Foundation - Scholarships: Research Scholars & Scientific Officers DSU Spacer AICTE Recognition DSU Spacer

 

Upcoming Events

First Aid Awareness Program


Building & Scaling Successful ventures


Anti-Ragging Week celebration at SCMS DSU

Anti-ragging week celebration at SCMS DSU is scheduled from August 12th to August 18th, 2024. Say NO to Ragging.


Pre Independence Day


SCMS- PG announces ICAT- 2024 to Malaysia for MBA Students

The School of Commerce and Management Studies (SCMS) at Dayananda Sagar University proudly announces an International Cultural Appreciation Tour (ICAT 2024) to Malaysia for MBA second semester students from the 2023-25 batch. The duration of the tour is from 24th July to 29th July 2024.


Case study club - 19 th July


Thursday Club - 18 th July


MDP on AI


Hope Camp


Leadership Talks


Yoga For Better Health


Building an Entrepreneurial Mindset


Case Research Center Inaguration


Executive MBA Orientation Program June 2024


Start up Conclave 25th May


Prof. Chaminda Session 20th-24th may


Prof. Steve Mckenna innovation workshop- 14th may


Mastering the Art of Teaching with Cases


Nasdaq Mock Stock Challenge


Expert Session on "BCG Matrix"


Pathways to purpose: The Power of Discipline


Placement preparation session


MDP on BUILDING HIGH PERFORMANCE TEAMS

Click here for Brochure..

National Conference


Sports Event


Movie Club Event


Expert Session on Theory of Constraints


Management Development Program on POSH Act 2013 at SCMS

Click here for brochure..


5 Day FDP on Research Methods and Data Analysis

School of commerce and Management Studies, Dayananda Sagar University, Bengaluru, is organizing a 5 Day FDP on Research Methods and Data Analysis Using JMP Statistical Software’ from 26th February 2024 – 1st March 2024
For More Details Please refer to the brochure and use the link below to register
Registration Link:https://forms.gle/xsjPr48NteKcqHjx7


Marukatte- 2024

Dear Students,
School of Commerce and Managements Studies Presents Marukatte – 2024 A place to discover, innovate an entrepreneur inside you “Celebrating our traditional fair, fulfilled day to Eat, shop, buy crafts and learning experience for all. We welcome you to the fair, where fun and excitement awaits at every turn! Whether you're here to indulge in delicious treats, explore captivating exhibits, this fair has something for everyone. Get ready to create unforgettable memories and immerse immense learning.

To Put Stalls please register yourself in the below link:
https://forms.gle/jCU4uCBxh7LdVvpdA


Management Development Program- Mastering Marketing Analytics at SCMS, DSU

Dear All,
You are requested to join School of Commerce and Management Studies, City Innovation Campus, Dayananda Sagar University for this 1-DAY MDP as per below schedule.

Program Contents

Day 1 - Morning session (Duration: 4 Hours)
Marketing Analytics Topics: Introduction to marketing analytics with Amazon Case Study

  1. Functional forms in marketing-linear and non-linear models
  2. Scales of measurement- 4 types
  3. Sales response models- advertising, promotions
  4. Market mix modeling-calculating ROI
  5. Market share modelling

Day 1 – Afternoon session (Duration: 4 Hours)

  1. Financial profitability-oriented performance models (Revenue premium, brand premium, and price premium)
  2. Campaign Performance Measurement-Post advertising Research
  3. Brand Tracking Research – Consumer Based Brand Equity
  4. Sales promotion research with case study
  5. Social media analytics-digital marketing

Click here for brochure


Balanced Scorecard Workshop


FinTellect - A Presentation Competition


Innovation "The Horse Before the Cart" for Entrepreneurs


Startup Ignite


FINSTAC Financial Statement Analysis Challenge


Faculty Development Program


Workshop on Financial Statement Analysis


Expert session on Digital Transformation at a Rail Technology Company by Ms Kopal Sarin Raj

Continuing the philosophy of academic enrichment and nurturing industry ready talent, the Digital Transformation And Technology- Centre of Proficiency Enhancement (DT COPE) will equip DSU MBA students with hands-on experience on Digital tools and processes in select business domains. In this regard, this session will help connect with Industry professionals to bring practical perspectives and practices of Digital Technologies in Rail Industry for the students. The session is being organized at School of Commerce and Management Studies, Dayananda Sagar University, Bengaluru on 9th December 2023 under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD.


ANALYTICS CONCLAVE on Future of Work by SCMS

Nov 16th, 17th, & 20th 2023

Dayananda Sagar University - School of Commerce & Management Studies (PGP) endeavours to transform the way we deliver valuable education to our students by knowing these challenges and imbibing new technologies in our curriculum. Keeping this objective in mind, under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD, proudly announces ANALYTICS CONCLAVE on theme “Future of Work” wherein eminent industry experts are going to share invaluable knowledge about futuristic work environment and needed skills.

The first day of the conclave will address current operations, future data requirements, and the use of Business Analytics in the fields of financial management analytics, human resources analytics, retail operations analytics, supply chain analytics, and marketing analytics. The second day & Third day will cover Data Science models in the above functional areas such as Artificial Intelligence, Machine Learning, Blockchain Analytics, and Deep Learning models. CHATGPT, large language models, NLP, e-CRM, LinkedIn analytics, and cyber security needs.

DISCUSSIONS SCHEDULE

Day 1- 16/11/2023 – Business Analytics, Financial Analytics, Retail Analytics, Marketing Analytics

Day 2- 17/11/2023 - Data Science, ML, AI Applications, Large language models, Chat GPT

Day 3- 20/11/2023 – Cyber security, Latest developments in analytics

Please join us at Venue- DSU Innovation Campus, Kudlu Gate,

Hosur Road, Gallery 2 & Gallery 3

Faculty Coordinators

Prof. Vasudevan S & Prof. SaiGanesh


DSU organises Problem Solving Competition using TRIZ model

The Problem Solving Competition using TRIZ model is being held on 27th Nov Monday. This initiative is under the Problem Solving Pillar and will enhance the problem solving skills of students. Problems have been identified by the groups and they will use the TRIZ model, which is a systematic methodology for solving complex problems and generating innovative solutions. The teams, who are mentored by SCMS professors, will present to the jury and top two teams will be recognized and given certificates by Dean.


Expert session on Digital trends in Banking and Financial Services at SCMS on 25th November

Continuing the philosophy of academic enrichment and nurturing industry ready talent, the Digital Transformation - Centre of Proficiency Enhancement (DT COPE) will equip DSU MBA students with hands-on experience on Digital tools and processes in select business domains. In this regard, this session will help connect with Industry professionals to bring practical perspectives and practices of Digital Technologies in Financial Domain for the students.


Value Based Education Series - Adventures in Attitude (Sense of Purpose) at SMCS

Dayananda Sagar University - School of Commerce & Management Studies (PGP) under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD, happily announces next session on our "Value Based Education Series - Adventures in Attitude" on Sense of Purpose, wherein renowned author of the book "CYCLES" Bryan Cassady who is on a mission to coach/train one million entrepreneurs by 2027, is going to share his knowledge and experiences directing towards true North in life.

Prof. Bryan Cassady passionately believes in everyone's ability to innovate and execute big ideas and has a track record of building 8 successful companies across six countries.

All our management PG and UG students Look forward to this intriguing session.

Join us on 16th November, 2023 from 7:00 PM- 8:00 PM

Link to Join https://zoom.dsuedu.in/SP

Event Coordinators: Prof. Purnendu Maji & Prof. Silky Sharma


Value Based Education Series - Adventures in Attitude at SMCS

Dayananda Sagar University, School of Commerce & Management Studies announces "Value Based Education Series” - Adventures in Attitude (TEAM PLAYER) For all management PG and UG students and faculties.

Look forward to an intriguing session by expert industry guest Mr. Raj Venkatappa who will deliver a talk on the highly needed attitude on being a "TEAM PLAYER".

Click to http://dsuedu.in/AA Join us on 19th October at 7:00 PM onwards.





International Guest Lecture Series

The School of Commerce and Management Studies, Dayananda Sagar University under the guidance of Prof. Capt. A. Nagaraj Subbarao (PhD), Dean -SCMS, has planned to organise an International Guest talk by Professor Steve McKenna, Curtin University, Australia. This event will be conducted from September 11–20, 2023. The international speaker will be delivering talk on topic "Thinking Innovatively and Leading Innovation" for MBA Students. Also, he will be conducting a session for SCMS faculties on topic "Innovate or Die". Prof. Steve McKenna is currently an Associate Professor of Management at Curtin University, Australia. He has Corporate management experience in the Telecommunications and Automotive industries, Global Consulting experience in all sectors, and has contributed for consulting and growth of start-ups in Singapore.






dsu

 

  • DSU Main Campus:
  • Devarakaggalahalli, Harohalli,
    Kanakapura Road, Ramanagara Dt.,
    Bengaluru – 562 112
    E-mail: [email protected]

  • DSU City Innovation Campus:
  • Administrative & Main Admission office,
    Kudlu Gate, Hosur Road,
    Bengaluru - 560 068
    Admissions Helpline: 080 46461800 / 080 49092800
    E-mail: [email protected] | [email protected]
  • Office of Registrar: 080 4909 2910 / 11
    Office of Dean (School of Engineering): +91 80 4909 2986 / 32 / 33
    Dean - MBA: 080 4909 2931
    Enquiry EMBA: 080 4909 2930
    Research Cell: 080 4909 2912 / +91 97390 17462

  • DSU City Admissions Office:
  • Gate 2, 6th Floor, University Building,
    Dental Block, Kumaraswamy Layout,
    Bengaluru - 560111
    Admissions Helpline: 080 46461800 / 080 49092800
  • E-mail: [email protected] / [email protected] / [email protected]