Dr Jananipriya R

Assistant Professor

Dr Jananipriya R is an academic and researcher from Vellore, India, holding a Doctor of Philosophy from the Vellore Institute of Technology. Her doctoral research focused on food colouring practices, consumer behaviour, and health and environmental concerns in Indian markets. She has served as an Assistant Professor at Auxilium College, where she developed instructional materials and mentored 13 undergraduate research projects. Her scholarly contributions include 5 Scopus-indexed publications on topics such as green branding, food colourants, consumer awareness, and policy regulations. She has also had the privilege of participating in an international research collaboration between the Government of India and the University of Essex, Colchester, United Kingdom.

In addition to her academic career, Dr Jananipriya R brings professional experience as a customer support executive at Amnet Systems (Credit Suisse) and in accounting, reflecting her versatility across diverse sectors. Her core research interests include marketing, consumer decision-making, food policy, green brands, and colourmarks.

Academic Related Links:

Google Scholar :https://scholar.google.com/citations?hl=en&authuser=1&user=p-vHSIMAAAAJ

Scopus :https://www.scopus.com/authid/detail.uri?authorId=57703291300#tab=co-authors

ORCID :https://orcid.org/0000-0001-5449-944X