Upcoming Events
Mastering the Art of Teaching with Cases
Mastering the Art of Teaching with Cases
Nasdaq Mock Stock Challenge
Mastering the Art of Teaching with Cases
Expert Session on "BCG Matrix"
Pathways to purpose: The Power of Discipline
Placement preparation session
National Conference
Sports Event
Movie Club Event
Expert Session on Theory of Constraints
5 Day FDP on Research Methods and Data Analysis
School of commerce and Management Studies, Dayananda Sagar University, Bengaluru, is organizing a 5 Day FDP on Research Methods and Data Analysis Using JMP Statistical Software’ from 26th February 2024 – 1st March 2024
For More Details Please refer to the brochure and use the link below to register
Registration Link:https://forms.gle/xsjPr48NteKcqHjx7
Marukatte- 2024
Dear Students,
School of Commerce and Managements Studies Presents Marukatte – 2024 A place to discover, innovate an entrepreneur inside you “Celebrating our traditional fair, fulfilled day to Eat, shop, buy crafts and learning experience for all. We welcome you to the fair, where fun and excitement awaits at every turn! Whether you're here to indulge in delicious treats, explore captivating exhibits, this fair has something for everyone. Get ready to create unforgettable memories and immerse immense learning.
To Put Stalls please register yourself in the below link:
https://forms.gle/jCU4uCBxh7LdVvpdA
Management Development Program- Mastering Marketing Analytics at SCMS, DSU
Dear All,
You are requested to join School of Commerce and Management Studies, City Innovation Campus, Dayananda Sagar University for this 1-DAY MDP as per below schedule.
Program Contents
Day 1 - Morning session (Duration: 4 Hours)
Marketing Analytics Topics: Introduction to marketing analytics with Amazon Case Study
- Functional forms in marketing-linear and non-linear models
- Scales of measurement- 4 types
- Sales response models- advertising, promotions
- Market mix modeling-calculating ROI
- Market share modelling
Day 1 – Afternoon session (Duration: 4 Hours)
- Financial profitability-oriented performance models (Revenue premium, brand premium, and price premium)
- Campaign Performance Measurement-Post advertising Research
- Brand Tracking Research – Consumer Based Brand Equity
- Sales promotion research with case study
- Social media analytics-digital marketing
Balanced Scorecard Workshop
FinTellect - A Presentation Competition
Innovation "The Horse Before the Cart" for Entrepreneurs
Startup Ignite
FINSTAC Financial Statement Analysis Challenge
Faculty Development Program
Workshop on Financial Statement Analysis
Expert session on Digital Transformation at a Rail Technology Company by Ms Kopal Sarin Raj
Continuing the philosophy of academic enrichment and nurturing industry ready talent, the Digital Transformation And Technology- Centre of Proficiency Enhancement (DT COPE) will equip DSU MBA students with hands-on experience on Digital tools and processes in select business domains. In this regard, this session will help connect with Industry professionals to bring practical perspectives and practices of Digital Technologies in Rail Industry for the students. The session is being organized at School of Commerce and Management Studies, Dayananda Sagar University, Bengaluru on 9th December 2023 under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD.
ANALYTICS CONCLAVE on Future of Work by SCMS
Nov 16th, 17th, & 20th 2023
Dayananda Sagar University - School of Commerce & Management Studies (PGP) endeavours to transform the way we deliver valuable education to our students by knowing these challenges and imbibing new technologies in our curriculum. Keeping this objective in mind, under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD, proudly announces ANALYTICS CONCLAVE on theme “Future of Work” wherein eminent industry experts are going to share invaluable knowledge about futuristic work environment and needed skills.
The first day of the conclave will address current operations, future data requirements, and the use of Business Analytics in the fields of financial management analytics, human resources analytics, retail operations analytics, supply chain analytics, and marketing analytics. The second day & Third day will cover Data Science models in the above functional areas such as Artificial Intelligence, Machine Learning, Blockchain Analytics, and Deep Learning models. CHATGPT, large language models, NLP, e-CRM, LinkedIn analytics, and cyber security needs.
DISCUSSIONS SCHEDULE
Day 1- 16/11/2023 – Business Analytics, Financial Analytics, Retail Analytics, Marketing Analytics
Day 2- 17/11/2023 - Data Science, ML, AI Applications, Large language models, Chat GPT
Day 3- 20/11/2023 – Cyber security, Latest developments in analytics
Please join us at Venue- DSU Innovation Campus, Kudlu Gate,
Hosur Road, Gallery 2 & Gallery 3
Faculty Coordinators
Prof. Vasudevan S & Prof. SaiGanesh
DSU organises Problem Solving Competition using TRIZ model
The Problem Solving Competition using TRIZ model is being held on 27th Nov Monday. This initiative is under the Problem Solving Pillar and will enhance the problem solving skills of students. Problems have been identified by the groups and they will use the TRIZ model, which is a systematic methodology for solving complex problems and generating innovative solutions. The teams, who are mentored by SCMS professors, will present to the jury and top two teams will be recognized and given certificates by Dean.
Expert session on Digital trends in Banking and Financial Services at SCMS on 25th November
Continuing the philosophy of academic enrichment and nurturing industry ready talent, the Digital Transformation - Centre of Proficiency Enhancement (DT COPE) will equip DSU MBA students with hands-on experience on Digital tools and processes in select business domains. In this regard, this session will help connect with Industry professionals to bring practical perspectives and practices of Digital Technologies in Financial Domain for the students.
Value Based Education Series - Adventures in Attitude (Sense of Purpose) at SMCS
Dayananda Sagar University - School of Commerce & Management Studies (PGP) under the guidance of Dean- SCMS, Capt. A. Nagaraj Subbarao, PhD, happily announces next session on our "Value Based Education Series - Adventures in Attitude" on Sense of Purpose, wherein renowned author of the book "CYCLES" Bryan Cassady who is on a mission to coach/train one million entrepreneurs by 2027, is going to share his knowledge and experiences directing towards true North in life.
Prof. Bryan Cassady passionately believes in everyone's ability to innovate and execute big ideas and has a track record of building 8 successful companies across six countries.
All our management PG and UG students Look forward to this intriguing session.
Join us on 16th November, 2023 from 7:00 PM- 8:00 PM
Link to Join https://zoom.dsuedu.in/SP
Event Coordinators: Prof. Purnendu Maji & Prof. Silky Sharma
Value Based Education Series - Adventures in Attitude at SMCS
Dayananda Sagar University, School of Commerce & Management Studies announces "Value Based Education Series” - Adventures in Attitude (TEAM PLAYER) For all management PG and UG students and faculties.
Look forward to an intriguing session by expert industry guest Mr. Raj Venkatappa who will deliver a talk on the highly needed attitude on being a "TEAM PLAYER".
Click to http://dsuedu.in/AA Join us on 19th October at 7:00 PM onwards.
International Guest Lecture Series
The School of Commerce and Management Studies, Dayananda Sagar University under the guidance of Prof. Capt. A. Nagaraj Subbarao (PhD), Dean -SCMS, has planned to organise an International Guest talk by Professor Steve McKenna, Curtin University, Australia. This event will be conducted from September 11–20, 2023. The international speaker will be delivering talk on topic "Thinking Innovatively and Leading Innovation" for MBA Students. Also, he will be conducting a session for SCMS faculties on topic "Innovate or Die". Prof. Steve McKenna is currently an Associate Professor of Management at Curtin University, Australia. He has Corporate management experience in the Telecommunications and Automotive industries, Global Consulting experience in all sectors, and has contributed for consulting and growth of start-ups in Singapore.
