TOP MEDIA CAREER
Admission open 2026-27
BA Journalism & mass Communication
Dayananda Sagar University
Dayananda Sagar Institutions founded in the 60's by a visionary, Late Sri. R. Dayananda Sagar (Barrister-at-Law) committed to take knowledge to the people, transforms today’s students into responsible citizens and professional leaders of tomorrow. Dayananda Sagar University created by an Act of the Karnataka State in 2014, built on this adorable legacy and inspired by its own milestones, meeting the needs of quality higher education in this part of the world. Dayananda Sagar University (DSU) is one of the top buoyant centers of transformative education, technological breakthroughs, and multidisciplinary research across engineering, law, management and media. Being a young, proactive, and leading university, DSU is breaking new ground and introducing some of the most advanced and innovative technologies in pedagogy with the goal of fostering the enduring skills and dispositions that the students will need for this new world.
The Programme
Our 3-year BA-JMC programme exposes you to 8 different career pathways: Journalism, Video Production, Advertising & Marketing Communications, Social Media Marketing, Media Research, English Literature, Psychology and Theatre. After receiving basic training in all critical modules over the first two years, you will choose 1 of the 3 specialisations and major in that area. A two-month-long internship at the end of the 3rd year – which we will help you find – could actually see you getting job offers! The 4th year will help you round off your theoretical and practical skills with Honours and Research Honours options.
Admission Eligibility
Applicants must have passed 10+2, A Level, IB, American 12th grade, or an equivalent qualification. Students from all streams, including Arts, Science, and Commerce, are eligible, provided they fulfill the passing requirements.
Honours & Institutional Achievements
Honoured for Excellence in Media, Journalism & Mass Communication Education
Winner — 2024
Best Media & Mass Communication Institute under Career-Focused Learning Experience category
Winner — 2025
Outstanding Institute in Journalism & Mass Communication by Digital India Rising
Chanakya Award — 2025
Institutional Excellence Award by Public Relations Council of India
Elective / Specialisations
DIGITAL JOURNALISM
Tell impactful stories for the digital age — learn reporting, editing, multimedia storytelling and content production across web, mobile and streaming platforms.
MARKETING COMMUNICATION
Create powerful brand stories and campaigns — develop skills in digital marketing, advertising, PR, consumer engagement and integrated communication strategy.
VIDEOGRAPHY & FILMMAKING
Bring stories to life through visuals and sound — learn scripting, cinematography, shooting, editing and film production for cinema, OTT and social platforms.
MEDIA ENTREPRENEURSHIP
Build and lead digital media ventures — gain skills in content startups, brand creation, monetization strategies and scalable creator-driven businesses.
THE CJMC ADVANTAGE
CJMC designs its own syllabu
CJMC designs its own syllabus, enabling it to respond to changing needs of the communication industry and society
Industry Professionals
CJMC’s programmes are delivered by seasoned industry professionals who continue to offer consultancy to media practitioners and leading media companies.
Internships
Students are provided with opportunities to undertake internships in leading media organizations. Students have been able to publish significant media works in newspapers and journals.
Why CJMC at DSU
- Student-centric flexible approach, allowing students to explore their strengths
- Open culture that encourages debates, discussion and freedom with responsibility
- Vast and well-placed alumni network with regular alumni interactions
- Learning is experiential, personalized and intensive, with seamless blend of theory and structured practical work
- Course structure offers Liberal Arts subjects as electives
- Syllabus is aligned with NEP and changing industry needs
- Senior faculty are seasoned media professionals and industry consultants
- Assured summer internship/placement assistance/higher studies guidance
- Regular immersive interdisciplinary workshops with industry practitioners
- Value-added skill development certificate courses
- Professional student memberships with industry associations like PRCAI/PRCI
- Only media college in India to participate in the annual ‘Global Communications Project and Symposium’ with 13 global universities
- Only media college to offer Theatre as an integral component of the course
- Air-conditioned classrooms with AV facility
- State of the art studio/media lab
- Last, but not the least, the legacy of the founder, Shri Dayananda Sagar, who was a noted journalist
Placement Highlights
Internship
Opted Higher Studies
Opted Placement
Opted Freelancing
StudentS Activities
Awards & Recognitions
Gallery
What Our Students Say?
Amulya
"The course offers interesting options that help students broaden their horizons and thanks to the faculty members, I could do my internship in a reputed media house."
Managing Director
Himadyuthi
"CJMC has been the best thing that has happened to me. It has made me more confident about myself and has made me love Journalism! "
CEO and Founder
Sahana
"Being given a chance to work at one of India's most respected business news networks, CNBC-TV18 was a great opportunity. I'd like to thank the faculty for this. "
Chief Marketing Officer
Taha
"Interning with Aaj Tak, New Delhi, was a wonderful experience for me. CJMC provides a wholesome atmosphere for a good career in media. "
Chief Marketing Officer
Thrupthi
"Choosing a focussed programme over triple majors helped me during my internship at The New Indian Express. "
Chief Marketing Officer
Veechika
"I love CJMC because it allows me to question and voice my opinions while having fun!"
Chief Marketing Officer
Zaid
"CJMC provided me with an internship at The New Indian Express, ND. I also got a job offer from them and I look forward to joining them! "
Chief Marketing Officer